About Me
I’m a self-taught web specialist with experience building and managing websites from start to finish. I’ve worked on SEO-driven projects, ecommerce stores and custom WordPress builds, handling everything from setup to optimization. I focus on performance, user experience and delivering concrete results.
WordPress & Websites
Mainly working with WordPress, building and customizing websites with a focus on performance, flexibility and clean structure. Also experienced with other CMS like Shopify, PrestaShop and Joomla.
SEO & Optimization
Optimizing websites for search engines and performance, with structured content and technical improvements.
Ecommerce & Web Automation
Experience with ecommerce setups, user experience optimization and basic automation to improve workflows.
Skills
WordPress Design & Development
Custom WordPress builds with a focus on performance, clean structure and flexibility. Experience without heavy page builders.
SEO & Optimization
Technical and on-page SEO optimization, including site structure, content strategy and performance improvements.
Ecommerce
Experience with ecommerce websites (WooCommerce, Shopify), including product pages, UX and conversion optimization.
Website Performance
Improving loading speed, technical performance and overall user experience across different types of websites.
Automation
Building simple automations and workflows to streamline repetitive tasks, web scraping and improve efficiency.
Website Management
Managing websites end-to-end: updates, maintenance, security and continuous improvements.
Experience
I’ve built and managed hundreds of websites across SEO, ecommerce and WordPress projects.
This hands-on experience allows me to handle projects from start to finish, with a strong focus on performance, structure and results.
I’m used to working independently and taking full ownership of projects.
Approach
I focus on building clean custom and lightweight WordPress websites, avoiding unnecessary complexity and heavy setups.
The goal is to create fast, scalable and reliable websites based on solid foundations.
WordPress Expertise
Strong understanding of the WordPress ecosystem to build fast, reliable and high-performing websites.
Performance
Building fast and lightweight websites with clean structure and optimized loading times.
SEO & Structure
Optimizing site structure, content and technical elements to improve visibility and search performance.
Clean Development
Custom WordPress setups with minimal plugins and no unnecessary complexity for better stability and maintainability.
Reliability
Focus on secure, stable and maintainable websites with long-term performance in mind.
Selected Projects
A selection of projects showcasing my experience in SEO, WordPress and ecommerce.
BetterUseToys
SEO / Ecommerce / WordPress
Built and scaled an ecommerce store in the adult niche, combining SEO and YouTube acquisition.
What I did:
- Rebuilt an affiliate website into a full ecommerce store
- Managed SEO strategy and organic traffic acquisition
- Worked with suppliers and product catalog
- Optimized product pages and user experience
Results:
- 8k–15k monthly organic visitors
- Consistent sales over ~2 years
- Sold the business in 2023
Custom WordPress Template (Recipe website Network)
WordPress / Custom Development / SEO
Developed a custom WordPress template for a French web agency to scale multiple recipe websites efficiently (money sites and PBN).
What I did:
- Built a custom child theme based on Astra
- Created reusable templates for recipe content
- Optimized structure for SEO and scalability
- Adapted the setup for multi-site deployment
Results:
- Faster deployment of niche websites
- Scalable structure for content networks
- Improved consistency across multiple sites
Ecommerce Migration (Shopify → WooCommerce)
WooCommerce / Migration / WordPress
Migrated a full ecommerce store from Shopify to WooCommerce while preserving the exact same design and improving flexibility.
What I did:
- Migrated products, pages and structure from Shopify
- Rebuilt the website with a custom WordPress theme
- Replicated the original design with high precision
- Improved performance and flexibility
Results:
- Full migration without major disruption
- Reduced platform costs for the client
- Improved control over hosting and customization
Luxury Brand Website (WordPress)
Web Design / WordPress / UX
Designed and developed a high-end WordPress website for a luxury handcrafted brand.
What I did:
- Designed the user experience and visual direction
- Built a custom WordPress theme based on Astra
- Adapted the design to match a premium positioning
- Optimized layout and navigation for usability
Results:
- High-end visual identity aligned with brand positioning
- Clean and scalable website structure
- Fully delivered and ready for deployment
Let’s Work Together
Have a project or opportunity in mind? Feel free to reach out — I’d be happy to discuss and see how I can contribute.